Dubai · Licensed by DED & KHDA

HRstrategythatunlocks

ThinkHR UAE is the exclusive representative of ThinkHR! Middle East — a research-led HR consultancy applying international psychometric standards to organisations across the Emirates and the wider GCC.

10+
Years in UAE
200+
Assessments
15+
Industries
think!HR
Dimension 01
Cognitive Abilities
Reasoning · Logic · Memory
Dimension 02
Behavioural Traits
Style · Drive · Collaboration
Dimension 03
Technical Competencies
Domain · Practice · Output
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Trusted Across the GCC

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EGEmirates Group
MBMashreq Bank
DHDubai Holding
AADNOC
EbEtisalat by e&
MMubadala
DWDP World
AAldar
KKHDA
MAMajid Al Futtaim
EGEmirates Group
MBMashreq Bank
DHDubai Holding
AADNOC
EbEtisalat by e&
MMubadala
DWDP World
AAldar
KKHDA
MAMajid Al Futtaim

What We Do

Strategic HR services built for the UAE market

Six core capabilities, delivered with the rigour of international psychometric research and the nuance of deep local expertise. Every engagement begins with diagnosis and ends with adoption.

01Flagship

Competency Assessment & Development

Psychometric-grade evaluation across cognitive, behavioural, and technical dimensions, tailored to every role and level.

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02

Human Resources Management

End-to-end advisory on HR strategy, policy design, and organisational effectiveness across all industries.

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03

Organisational Development

Restructure teams and workflows for peak efficiency, culture alignment, and long-term scalability.

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04

Performance Management

KPI frameworks and appraisal systems that drive accountability and measurable, sustainable improvement.

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05

Governance & Internal Audit

Setup and ongoing support for governance frameworks and internal audit functions that drive transparency.

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06

Accounting & Financial Management

Financial management solutions to build robust, transparent infrastructure across your organisation.

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Flagship Service

Competency assessment, calibrated for every role

We evaluate competencies through three dimensions — cognitive, behavioural, and technical — combining international psychometric standards with practical, localised application. Every individual receives a clear development pathway.

01
Role Profiling
Defining key technical and behavioural competencies, success factors, and benchmarks for each position.
02
Assessment
Designing tailored assessments. Candidates complete cognitive, behavioural, and technical evaluations.
03
Data Analysis
Integrating behavioural, cognitive, and technical results to form a comprehensive picture.
04
Feedback & Reporting
Competency-based feedback interviews. Individual and executive reports with clear insights and actions.
See full assessment process
Assessment Sample · Live
Senior Manager Profile
Role · Strategy & Operations Lead
ANALYSING
Cognitive69/100
Behavioural71/100
Technical76/100
Overall fit score
0/100
0+
Assessments delivered
Across UAE & GCC
0+
Industries served
Public & private sector
0%
Client satisfaction
Repeat engagements
0+
Years in the UAE
Since 2015

Client Perspective

"ThinkHR's assessment framework gave us something we'd struggled to articulate for years — a shared, evidence-based language for what high performance looks like inside our organisation."
SA
Director of Human Capital
Public-sector entity · Dubai

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Contact us

Book a 30-minute discovery call. Our consultants will discuss your organisation's needs and design a tailored competency roadmap for your team in Dubai.